CenarioVR IT Cosmetics Training Promo
How IT Cosmetics Engaged & Immersed Its Sales Force
Moving Training From PDF To Passport Journey
For a young cosmetics brand, it’s challenging to ensure that products are known and highlighted in the open-sell environment. IT Cosmetics, a division of L’Oreal and top beauty brand sold at ULTA Beauty, QVC, Sephora, and a variety of other retailers, set out to find creative ways to make fast facts and information available at their educator’s fingertips. In 2018 Shannon Pirie Charles, Group Vice President of Education asked, “In an open-sell environment like Sephora and Ulta, education is pivotal and we are constantly asking ourselves…how do we stand out?”
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