These days, learning professionals increasingly have more in common with marketers.
For starters, the battleground is for attention, and it is the ‘first line’ when it comes to getting people to think and act differently – and ultimately – to change behaviour.
In today’s noisy, distracted digital world, where messaging gets lost like so much wallpaper, both marketers and L&D professionals must compete for mindshare by engaging their audience if they have any chance of being memorable, much less, influential.
Great marketers, like Leo Burnett, understand how to leverage creativity. And these days, that requires going beyond slides and bullet points – leveraging both multimedia content and technology – to tap into the psychology of emotions. Continue reading “Want Behaviour Change? Top Things L&D Can Learn From Marketers”