Your subject matter experts (SMEs) are brimming with useful information—so why not allow them to author and deliver learning content?
Supplementing Your L&D Team Even In Economically Challenging Times
Even when you put aside the learning benefits that come hand-in-hand with expert-authored learning content, there are significant budgetary incentives for converting your SMEs into content creators.
We all know that L&D departments can be a little bit more susceptible to budget cuts or freezes than some of the more obvious centres of revenue generation. That’s not to say that L&D doesn’t have a positive impact on the bottom line.
As our friends at Watershed point out, there are plenty of meaningful metrics that can be used to measure L&D success in business-friendly terms, including increased retention and better qualification rates. That being said, the fact is that L&D teams may have to make the most of limited resources.
In this light, SME content authors take on an extra layer of appeal. As internal employees, they don’t require too much outlay—and, as experts in their fields, they’re capable of creating authentic and authoritative content.
This SME-led model of course creation, which designates instructional designers the role of quality assurance reviewers rather than authors, is a compelling way for L&D departments to maintain the volume and quality of their learning output.
Of course, this cost-effective strategy hinges on the ability of SMEs untrained in fields like instructional design to create compelling, memorable, and attractive content. That’s why, in the face of economic uncertainty, choosing the right authoring tool takes on a new level of urgency.
If your authoring tool promotes ease of use and an intuitive interface, you’re already halfway toward ensuring that your SMEs can quickly get up to speed on the practicalities of course design.
If you want to go one step further, and turn your SMEs into content-constructing powerhouses, capable of taking an idea from conception to completion, you’ll want to keep an eye out for the following live features.
1) Visual Themes
Your SMEs are already walking encyclopaedias, so they don’t necessarily need help with written insights – but they do need help presenting their writing in an attractive, engaging and brand-compliant manner.
With a visual theme library in hand, your SMEs will have no trouble producing professional-looking content. Plus, if you’ve got multiple SMEs working on different projects, your them of choice will provide consistency between your different courses, no matter how fresh-faced their authors are.
2) Course Wizard
We all know there’s nothing more daunting than a blank screen. That’s why the right authoring tool will instead present your SMEs-turned-content-authors with a screen offering step-by-step instructions on structuring your course (and implementing one of those all-important visual themes mentioned above).
3) Course Duplication
By granting your SMEs the power to copy and paste specific screens or duplicate entire courses, they won’t even need to engage with your course wizard. In fact, with a little foresight, it’s simple to create a template course that your SMEs can duplicate and adapt to their purposes.
This painting-by-numbers approach to content authoring will ensure that your SMEs produce well-crafted courses every time.
4) Drag-and-Drop Editing
As your SMEs become more comfortable with the process of content authoring, they might want to add their own touches to your existing templates (all housed safely within your established visual theme, of course!).
5) Direct Publishing
If you’re looking to free up some serious time for your L&D team, you might consider allowing your fledgling content authors to not only create and edit courses but even publish them to your LMS.
Want to learn more about publishing your content? You’re in the right place.
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