Case Study: Benefit Cosmetics Interactive Digital Handbook For Sales Training

Benefit Cosmetics needed to train both an internal sales team and external retail sales teams for the launch of six new products and three new services. The luxury beauty company wanted the content presented in an interactive and engaging way to ensure the knowledge would stick. They also wanted a training modality that was easy to use and accessible to all.

Join Jaime McDonald, EVP of Customer Success, ELB Learning, and Nina Quintero Global Education Manager at Benefit Cosmetics as they present their innovative approach to this training challenge.

Benefit Cosmetics initiated an interactive training program by engaging with ITC Learning’s partners at ELB Learning’s The Game Agency, to develop an interactive and innovative eLearning program that would engage their trained beauty service experts worldwide across 60 countries.

In this case study, they’ll discuss how, with the use of a virtual set design, and 3D camera tracking using Unreal Engine they crafted lessons that include in-store demo tutorials from set-up to service, video walkthroughs, and a step-by-step reference guide- all housed in an interactive digital handbook!

The results of the program were impressive:

  • 7,855 learners
  • 60 countries
  • 3X new LXP users

Check out the interactive training program here:

To discuss your eLearning needs and how ITC Learning can help you create an off-the-shelf or custom gamified approach that will work for your goals and objectives, contact us below.

    Leave a Reply