AMSA (Australian Maritime Safety Authority) Case Study

LearnX 2019 Gold Winner: Best eLearning on a Budget


Client Objective:

The AMSA management team wanted to increase employee awareness of project management procedures and processes, with the objective of improving business outcomes.


Project Outcomes:

Within a tight budget, ITC Learning worked with AMSA to build an innovative module design to ‘break through the clutter’ and reduce the risk of eLearning fatigue. ITC Learning worked closely with AMSA as an extension of their internal team, implementing a creative approach using the deep capabilities of WCAG compliant Lectora Inspire as the authoring tool of choice.

The project management training was delivered within budget and feedback suggests that the module has raised awareness of AMSA’s project management methodology.


“The ITC Team was creative in interpreting our script, proactive and very responsive. It was a seamless experience and the customer service was fantastic. It resulted in an informative and engaging eLearning module that   won Gold at the 2019 LearnX Live Awards for Best eLearning on a budget.”

– Michaelee Thornton; Diversity, Learning and HSE Human Resources, Corporate Services

Title screen of the AMSA learning module

How It Worked:

AMSA wanted to use a ‘keep it simple’ approach to the project to engage both project novices and professionals. ITC Learning added important and engaging instructional design elements and used the ‘planning a holiday’ scenario to address all the learning objectives.

For example, the introduction included a video outlining how planning a holiday is similar to managing a project, and the ITC team brought the detailed script to life through creating highly engaging audio and infographics.

ITC Learning was able to meet both AMSA’s budget and its tight delivery timeframe through its ‘Rapid Project Management’ process, which encompasses a unique project management methodology and associated tools. Use of ReviewLink, the cloud review platform that allows for quick review and approval of content by clients, sped up the development lifecycle by up to 30%.

Explore the Module