“I saw it on TikTok!” is becoming “I learned it on TikTok!”
There are reasons for that.
Different generations prefer different types of learning. Gen-Z has been turning to TikTok and YouTube for tips and tricks to help them with their jobs – from how to handle tough conversations to the nuances of using Excel. They want content that’s hyper-focused on a single topic delivered to them in a digestible yet entertaining format.
Overall, our attention spans are shrinking to an average of 47 seconds on a screen, everyone is being tasked to do more with less, and we’re often working on the go or at a different location every week. For me, it’s everywhere from up in the air to the cafe down the block.
For this and many other reasons, microlearning is on the rise.