Engaging Millennials: Why 2019 is All About Video and VR

There is a Perfect Storm brewing in L&D, as millennials – who comprise the largest generation in today’s workforce – intersect with digital technology, accessibility and affordability.

This is creating clear and present demand for video-driven learning experiences, leading edge tech, and overall, a Hollywood-isation of learning and development.  It also seems natural that the generation dubbed ‘Digital Natives’ would be driving – and evaluating – eLearning against Hollywood-style production values for its entertainment qualities.

Millennials are eager to learn, and business should be willing to accommodate this. *Gallup found that 87% of millennials (born between 1981 – 1996) say that professional development or career growth are very important to them in a job.

 

So, proof positive that L&D is high on their priority list. But perhaps more importantly, this is a generation that grew up with a personal device in hand, and the Internet giving them 24/7 access to anything they want to know from a range of sources, not the least of which is User Generated Content and the ubiquitous How-To video.

For this tech-centric employee, old school lectures, whiteboards and Powerpoint aren’t going to cut it. This group expects the latest technology from their employer.

In fact, a SurveyMonkey and Microsoft poll reported that 93% of millennial workers say that a business having up-to-date technology is an important factor when choosing a workplace.

From a business growth perspective, this should serve as a wake-up call. What can your business do to attract, engage and retain this important cohort, while capitalising on the demand for video, animation and the ultimate in experiential – VR?

What these three learning devices deliver is engagement on one end of the spectrum, and a fully immersive experience at the other (VR). And experience counts for a great deal in learning, as it has been proven to build the holy grail of; engagement, retention/memory encoding (greater retention) and ultimately, drives behavioural change.

What we in the eLearning industry know is that it’s now easier than ever to create engaging learning experiences. So we’ve put together a guide to help make 2019 the year that you amp up your eLearning!

 

The Guide to Making Fast, Effective Video, Animation and VR eLearning

Start with your strategy:

 

Use Storytelling

  • Make it fun and relatable
  • Bite-sized is best
  • Mobile responsive – compress for mobile viewing
  • Pair eLearning video with interactive online training activities

 

1. Start your storyboard and script

But don’t dive right in. Start with a visual plan by creating a storyboard which maps out every scene, along with a script to outline the character dialogue and interactions. This is where your Experience Designer can create engaging and dynamic characters to bring the story to life, and background images to set the scene.Be sure to make your script simple and conversational. Use language that works with your script and flows naturally. Use engagement and simplicity as your default.

 

VR: Determine if VR is right for this project:

  • Understand your target audience and what they are looking to achieve from the VR experience, considering their background, experience and knowledge base.
  • Consider the subject matter. Is it delicate (from soft skills to complex), has a high risk or is rare?
  • Will your audience consider the VR solutions presented are the best ones, and are practical and correct?

 

2. Vision and shooting – Some hot tips:

 

PLAN!

  • Style of video needed: Professionally shot or User-Generated Content, eg. via systems such as gomo
  • Length of video needed (2-7 minutes recommended)
  • Top 3 subject matter experts
  • Practice run date
  • Shoot date
  • Shoot location
  • Crew needed? Cameraman, editor, producer – or none of the above (eg. User-Generated)
  • Budget


Understand video-based experience design basics:

  • Keep your video simple and to-the-point
  • Introduce the subject matter expert
  • Overview of what the student will learn
  • Show the instruction
  • Tell the student what they learned


Engage and connect with your student

  • Segment the video – from expert to subject matter

 

VR: Develop a VR experience.

In some cases, you’ll need to shoot panoramic 360° footage (or stills) for the creation of virtual environments. The lead time and cost for this stage has been dramatically reduced due to new cutting-edge technology such as Cenario VR, which requires only a 360° camera, is DIY easy to develop, includes robust analytics and support from ITC Learning’s development team.

 

3. Use audio for immersive and emotional amplification

If video aids in retention, audio helps with emotional connection. Voiceover narrations, sound effects, music and other immersive effects, all contribute to emotional connection and effectiveness of your project.

 

4. Pair eLearning video with interactive online training activities

This is where animations and custom graphics can add fun and engagement…

 

VR: Is the ultimate tool for interactive online training activities.

In effect, it immerses and can even gamify your project.

 

5. Edit and eLearning Integration

One of the reasons that video is so engaging is because of its emotive nature. A great example of video editing is with TED Talks which demonstrates some simple tricks to improving engagement through different styles of edits. So, edit, edit, edit!Use a good eLearning team of developers and designers like the team at ITC Learning, to partner with you on the final edit, and incorporate it into an LMS, and other key considerations for eLearning such as SCORM, WCAG and analytics.

 

VR: A final note.

A benefit of VR in eLearning is that it can be reused for different courses, and generally only needs a little modification. Remember you can enhance the VR experience by purchasing relatively inexpensive headsets or smaller versions that clip tidily onto mobile phones.

 

*Source: Gallup: How Millenials Want to Work and Live Report

 

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